The basic plan was to hand select and deliver natural and imported cheese to shops, café's and co-ops along the Colorado front-range. We were also going to find and promote small local cheese makers (ever looked for a needle in a haystack?) every chance we got. Things were slow and simple at first and we worked the long hours cutting blocks of cheddar, turning our wheels of parmesan, making deliveries, and keeping the accounts. Surprisingly, within a year retail customers were knocking on the warehouse door. They had heard about us and wanted to 'buy direct'.