Tips
1. **Menu Diversification**: Offer a variety of Puerto Rican dishes that cater to different tastes, including vegetarian and gluten-free options. Items like mofongo, lechón, and flan can attract a wider audience.
2. **Branding**: Develop eye-catching signage for your food truck and marketing materials that reflect Puerto Rican culture. Use bright colors and imagery associated with the island.
3. **Social Media Engagement**: Leverage platforms like Instagram and Facebook to showcase your dishes, share customer testimonials, and announce locations or events. Regular updates can build a loyal following.
4. **Community Involvement**: Participate in local food festivals, farmers' markets, or community events in Chicago to increase visibility and connect with potential customers.
5. **Customer Feedback**: Encourage customer reviews and suggestions to improve your offerings and service. Implementing feedback can foster customer loyalty.
6. **Efficient Service**: Ensure quick service during peak hours to manage long lines and maintain customer satisfaction.
